In recent research, Gartner estimates that by 2020 85% of customer services will be made without humans. This already indicates the chatbots use as a strong trend for the future of the relationship between consumers and companies.
But how does this affect customer satisfaction in the retail industry? The answer is simple: increasingly improving the experience of this user, given that through chatbots it’s possible to extend this interaction to a greateroccasions number in people’s daily lives.
Room for improvement: Chatbot technology today
Businesses across all industries use AI and chatbots. Top use cases include:
What are the applications of AI in marketing?
AI can be used to automate tasks that marketers are currently doing and it can be used to make marketing more personal and targeted. This is why AI is so highly sought after in marketing and sales departments. In fact, 40% of marketing and sales functions say data science encompassing AI and machine learning is critical to their success as a department.
AI can be applied to a brand’s marketing strategy in a variety of ways, from customer service to lead generation and more. AI can be used to automate most of your customer service interactions, which is great for companies that are short-staffed and can’t afford to hire more people or train new employees.
Providing assistance with data analysis
Data is critical for making business decisions. It also assists businesses in developing marketing messaging. However, acquiring and evaluating data is a difficult task for many businesses. The good news is that chatbots can assist you in this endeavor.
They interact with clients, thus they have firsthand knowledge of this information. Their AI capabilities then assist them in analyzing this information. This has made things easier for businesses. They can wait for these tools to deliver well-analyzed and useful data. It is their responsibility to make decisions based on it.
Sometimes it becomes annoying to answer the phone of a customer representative who is asking for your feedback on the product. Due to the fact mentioned before, most the people prefer texting and apparently do not want to be engaged in phone calls. As people are getting busier every day, it has become difficult for them to spare some time to give feedback to companies over the phone or through the mail. This way, getting appropriate and useful information can prove to be a laborious task. In such a situation, chatbots may come handy, as they interact with people on social media platforms in fun and exciting ways so that customers may give their reviews with a few taps on the screen. This might save both the company and the customer all the effort and the hustle, in turn, causing the company to revamp its performance and product quality using that information.
Some of the very common examples can illustrate the mindboggling uplift which chatbots are experiencing in today’s marketing. As businesses of a wide variety whether it’s a large scale or a small scale firm, are using chatbots to communicate with people on social media i.e. Facebook, Twitter, Instagram, and even Snapchat! Personalized chatbots are being designed all over the world for businesses to market their products, respond to customer’s queries, help customers in FAQs, and a lot more.