November 28

Why chatbots are the future of e-commerce?

0  comments

facebook messenger

Chatbots are the future of e-commerce since chatbots are the newest e-commerce trend. When was the last time you interacted with a customer service bot on a website?

Chatbots have grown so thoroughly integrated with online consumer experiences over the last several years that customers can’t distinguish whether they’re engaging with a chatbot or a human. The fast progress of artificial intelligence and machine learning – two new technologies that have transformed the concept of consumer experiences – deserves recognition. According to a recent poll, consumers who have used voice assistants regularly or on a few occasions are pretty happy with them. The poll also revealed customers’ levels of satisfaction with:

Artificial Intelligence for Customer Assistance

Chatbots

Chatbots are one area of ​​artificial intelligence that many people are familiar with. You are likely to have used a chatbot at some point during your life as a consumer without thinking too much about it. However, chatbots perform a vital function for eCommerce stores, and this is set to continue long into the future.

The Impact of AI on eCommerce

Artificial intelligence in eCommerce isn’t just a new technology that’s being deployed for the sake of its “cool factor.” AI implementation has the ability to affect a wide range of business operations across your company, improving user experience in the process.

Understanding the components of artificial intelligence will help you understand how it might affect your organization.

What is Conversational Commerce?

Conversational commerce is a union of messaging platforms and shopping goals. The term was first used by Uber’s Chris Messina in 2015 to refer to a business interacting with customers via apps like WeChat, Facebook Messenger, WhatsApp, Viber, Alexa, and Talk to enable conversational shopping. This includes making tailored recommendations, sending delivery notifications, and providing customer support. Customers can even search and shop for products, order groceries, book travels, read reviews, make payments, and track delivery status, without having to leave the platform.

All of this is possible thanks to AI and ML technologies that lay the foundation for conversational chatbots that use machine learning to converse in natural human languages ​​to interact with people. With AI and ML technologies becoming an integral part of eCommerce, it would be wise to acquire AI/ML skills. Online courses, such as the PG diploma in Machine Learning and AI and Master of Science in Machine Learning and AI, are two excellent choices for artificial intelligence enthusiasts.

Customer Acquisition With Social Media

One of the prospective channels to gain new customers for an e-commerce store is Social Networks. 30% of shoppers prefer to purchase from social networks such as Instagram, Twitter, and Facebook. Facebook is responsible for 85% of the orders that come from social networks.

Facebook Messenger currently has over 100,000 chatbots. They can recommend products, collect customer information, and process orders.


Tags


You may also like

Do chatbots help sales?

Do chatbots help sales?
{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Get in touch

Name*
Email*
Message
0 of 350