November 28

Why chatbots are important in digital marketing?


facebook messenger

Chatbots are a crucial part of many brands’ marketing strategy.

The role of chatbots in digital marketing is expanding, however, one of the most popular ways to utilize chatbots is having them communicate with customers through messenger applications. Applications such as WhatsApp, Facebook Messenger, and Slack are designed with the Millennial mindset in mind – one that prefers a fast pace for everything.

The bottom line

We hope that we have abundantly illustrated the benefits of using chatbots to:

  • Aid your research, behavior analysis and customer targeting
  • Increase customer retention by providing immediate, intuitive answers to any questions they might have
  • Building a cohesive brand image

Understanding Chatbots

In the simplest language , chatbots are AI-driven software that can simulate or copy certain functions of humans. The best example would be the chatbots of certain banks. When you see the box ‘Chat’, you get an automated response that sounds like a human. They can guide you through various processes such as checking your balance, requesting a debit or credit card block or replacement, money transfers, and much more. Some of these chatbots can also be seen on Facebook pages of companies and eCommerce websites.

These are only some functions that chatbots can do. Therefore, here’re some top reasons you should include chatbots in your digital marketing strategy.

What is chatbot marketing?

Chatbot marketing is a marketing technique that employs computer programs to automate interactions with prospects and customers, either on your website or in your app, for the purpose of generating sales. Using chatbots in marketing strategies allows companies to qualify and engage with leads at all hours and at any capacity regardless of whether or not your marketing and sales team are online. Just like how you can use marketing chatbots to answer support questions, you can use chatbots to start conversations with website visitors, qualify leads, and even upsell customers.

The chatbot on our website

24-hour availability

Chatbots offer a 24/7 response system, thus also providing continued communication between your business and your customers. It is a well-known fact that customers do not like to wait to find the most basic answers to their questions. The situation is even worse with frustrated customers.

While operators are able to focus on one customer at a time, chatbots can answer thousands of questions at the same time. Chatbots make it possible to provide instant responses to multiple customers thanks to the internet, software mechanisms, and the speed of the cloud.


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