November 27

Who is chatbot target audience?


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For International Women’s Day 2022, our partners at Swaarm have released a special page, focusing on what it really means to be a woman and a leader. For this page, Swaarm spoke with four female digital industry shapers, including our Managing Director Alina Dobrzinsky. In addition to hers, you can read insights from Chiara D’Ambra (Clearpier), Iuliana Pop (Ads and More) and Oleksanda Gipsh (Apptrust).

Following the motto #BreakTheBias, Swaarm’s special highlights the importance of a world free from prejudice, stereotypes and discrimination. “This is close to our hearts and is deeply rooted in our corporate culture,” reads the top of the page. “Since the day also marks a call to action to accelerate women’s equality, we decided to take action by bringing together 4 successful women leaders in the ad tech industry to share their experiences and insights. ideas on how we can collectively break down prejudice.”

Feature 24/7 Customer Support

With the use of chatbots, you can offer 24/7 customer support. While bots do the heavy lifting, you can keep a small team of agents to personalize responses and dig deeper into difficult topics.

Keeping your service center open around the clock becomes much less expensive and stressful when you rely on the help of machines. Your marketing department may advertise 24/7 support as one of your brand features.

80% of people have interacted with a chatbot at some point

Although the industry continues to grow, chatbots are becoming a feature of many websites and social media pages. According to statistics published by Userlike, the majority of internet users interacted with chatbots at least once that year – 80% to be exact.

This is great news for the chatbot industry, as it shows that a good percentage of internet users have already had some experience with chatbots and are becoming more comfortable with them. This will allow the industry to continue to grow.

Instant answers

While operators can focus on one customer at a time, chatbots can answer thousands of questions at once. Chatbots make it possible to provide instant responses to multiple customers using the internet, software mechanisms, and cloud speed.

Chatbots are also able to collect and process a huge amount of customer data and use it to personalize communication.


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