Chatbots are fun conversationalists. They can serve as a source of entertaining discussions about the weather, movies, and more. This is a way to engage customers with personalized communication without having to distract a human employee from their duties. Part of this use case is also sending fun promos and getting emails.
Chatbots can collect customer feedback automatically. They can use surveys or communicate with customers to register complaints or wishes, thus helping capture the voice of the customer.
Chatbot use cases for customer feedback
Chatbots can collect customer feedback automatically. They can use surveys or communicate with customers to register complaints or wishes, thus helping capture the voice of the customer.
- Chatbots can make personalized recommendations. AI assistants can analyze a user’s behavior on the site and ping them with personalized recommendations or useful marketing content.
- Chatbots facilitate email collection and marketing campaigns. Bots can subscribe visitors to newsletters, events, and webinars, or hold contests and share promotional material.
- Chatbots provide customers access to information.
If a customer can’t find what they’re looking for, chatbots can instantly pull knowledge base articles, FAQs, or other documents for them.
Chatbot use cases for customer service and support
- Chatbots are first-tier support. Customers can get instant support from your chatbot, especially when there’s an emergency or if it’s after hours. Chatbots can also process refunds or order cancellations.
- Chatbots answer repetitive and common questions. For example, if your support agents are always getting asked about your pricing plans, it’d be cost-effective to give customers the option to talk to a chatbot instead.
- Chatbots help visitors navigate your site. Chatbots can help with navigation including helping visitors find specific pages, discover information, and receive instructions about tasks (e.g. registration).
- Chatbots can handle monetary transactions. Especially in the banking or finance sector, chatbots can easily help customers pay bills, check their card balances, and more.
Learn more about chatbots in customer support.
Chatbot use cases for marketing
- Chatbots can make personalized recommendations. AI assistants can analyze a user’s behavior on the site and ping them with personalized recommendations or useful marketing content.
- Chatbots facilitate email collection and marketing campaigns. Bots can subscribe visitors to newsletters, events, and webinars, or hold contests and share promotional material.
- Chatbots provide customers access to information.
If a customer can’t find what they’re looking for, chatbots can instantly pull knowledge base articles, FAQs, or other documents for them.
- Chatbots support front-line sales and lead generation. Apart from recommending personalized services, chatbots can engage visitors in conversations (e.g. “I see you’re checking out X. Would you like to know more about it?”). They can also connect visitors to salespeople automatically and help them book demo appointments.
- Chatbots can handle purchases and customer onboarding. A bot can handle instant purchases for retail businesses, like tickets, clothing, etc. or immediately sign up customers for free trials. Chatbots can also serve as additional assistance to customers by helping them use a product and explore options or features.
- Chatbots perform inventory checks and track orders. If a customer wants a specific item, the chatbot can see whether it’s in stock or how long it’ll take to arrive. The bot can also make alternative recommendations should the particular item be unavailable.
Chatbot use cases for marketing
- Chatbots can make personalized recommendations. AI assistants can analyze a user’s behavior on the site and ping them with personalized recommendations or useful marketing content.
- Chatbots facilitate email collection and marketing campaigns. Bots can subscribe visitors to newsletters, events, and webinars, or hold contests and share promotional material.
- Chatbots provide customers access to information.
If a customer can’t find what they’re looking for, chatbots can instantly pull knowledge base articles, FAQs, or other documents for them.
- Chatbots support front-line sales and lead generation. Apart from recommending personalized services, chatbots can engage visitors in conversations (e.g. “I see you’re checking out X. Would you like to know more about it?”). They can also connect visitors to salespeople automatically and help them book demo appointments.
- Chatbots can handle purchases and customer onboarding. A bot can handle instant purchases for retail businesses, like tickets, clothing, etc. or immediately sign up customers for free trials. Chatbots can also serve as additional assistance to customers by helping them use a product and explore options or features.
- Chatbots perform inventory checks and track orders. If a customer wants a specific item, the chatbot can see whether it’s in stock or how long it’ll take to arrive. The bot can also make alternative recommendations should the particular item be unavailable.