Chatbots are being used across different aspects of business and have had many proven records of success. We have outlined some of the key areas of chatbot use cases that have a significant impact on improving business productivity.
How Do Chatbots Work?
At the heart of chatbot technology lies natural language processing or NLP, the same technology that forms the basis of the voice recognition systems used by virtual assistants such as Google Now, Apple’s Siri, and Microsoft’s Cortana.
Image via Wizeline
What are the Most Important Features of an Online Chatbot Tool?
You need to deploy an AI chatbot that is both easy to use and offers powerful features. Here are some of the most important features you should look for:
- Ease of use: The best chatbot platforms are easy to use and don’t require any coding skills.
- Flexibility: The AI chatbot platform you pick should be flexible enough to let you create a chatbot that meets your specific needs.
- Integrations: The chatbot development platform should offer easy integrations with popular third-party tools such as Slack, Facebook Messenger, and WhatsApp.
- Omnichannel support: The platform should support multiple channels such as email, web, SMS, and messaging apps.
- Scalability: The platform should be scalable so that it can grow with your business.
- Pricing: The pricing should be based on the number of active users or conversations, not on the number of messages sent.
- Continuous AI training: The platform should offer continuous AI training to keep your chatbot up-to-date with the latest trends and improve its performance over time with every interaction it has.
- Analytics: Most chatbot-building platforms also provide detailed analytics to track your chatbot performance.
- Real-time monitoring: Along with consolidated analytics, the platform should also offer real-time monitoring to see how your chatbot is performing and help you quickly identify and fix any issues.
What are the most popular chatbots?
Here are 11 of the world’s most popular chatbots today achieving growth marketing strategy gains in sales, publishing, education, and service industries:
- Fandango
- Sephora
- Wall Street Journal
- National Geographic
- James Patterson “The Chef” Short Story
- AccuWeather
- TGIFridays
- Western Union
- Summit Academy OIC
- MobileMonkey
- Stanford’s QuizBot
ManyChat works best if you want to make it easy for users to subscribe to your Facebook Messenger-based chatbot and automate the messages they get after they join.
ManyChat’s focus is on growth and it has put out a series of Growth Tools that are as intuitive and user-friendly as they are genius. (Think a Facebook Comments tool that allows you to invite the owner of any Facebook comment to become a Messenger chatbot subscriber.)