Like all new technologies, you must be careful that said technology is used for good and not for evil. Nobody wants another pop-up advertisement that annoys every human being on the internet. He even had to apologize. No, we don’t want that.
What we want is something that improves the user experience and facilitates fan interaction. To achieve this, I present to you the main guidelines for chatbots as I see them.
Why Messenger Marketing is important for your business?
Over 2.6 billion people actively use messaging apps every month. It’s become the default way to connect with Facebook friends and family, share information, and keep up to date with the latest news.
If you want your business to grow, you need to adapt to changing consumer behavior.
You may have social media followers and make money, but consistently acquiring and retaining customers is a challenge. How do you build meaningful relationships between you and customers that drive them deeper into your funnel and ultimately close the deal?
Chapter 1: Messenger Basics
- What is Facebook Messenger?
- What is messaging marketing?
- What are Facebook Messenger chatbots?
- How are Facebook Messenger bots different from other bots?
- Why do smart marketers use Messenger chatbots?
- How are smart businesses using Facebook Messenger bots?
- How to create your Facebook Messenger chatbot?
Messenger 0: the game changer!
Before the arrival of Messenger 2.0, the application consisted mainly of sharing texts and images. As engaging as it may have been back then, Facebook realized the platforms and their potential and introduced updates to make bots much more useful. Messenger 2.0 brought tons of new interactive elements that allow users to create unique experiences for each potential customer. If you are an email user, you can now do the following things to grow the business:
- Automate follow-up and promotional messages
- Manage a multitude of service requests client
- Schedule appointments automatically
- Communicate the latest news or updates from your brand
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Save time for your team and your customers
Customers expect 24/7 availability, and they hate waiting on hold. They also ask many of the same questions over and over (and again).
If you spend a lot of time helping people track deliveries, checking your return policy, or scheduling appointments, a little automation will go a long way. Customers will be able to access the information they need, even if you are unavailable.