November 28

What is chatbot marketing strategy?


messenger chatbot

Ready to give chatbots a try? If you’re not using Intercom yet, first sign up for a free trial.

We offer simple task bots that you can set live in minutes to automatically collect visitors’ contact details whenever they start a conversation with your team. Our “Qualify leads” task bot can also follow up in the same conversation to ask simple qualification questions.

What Is Chatbot For Marketing?

Chatbot for marketing is a marketing approach that uses a chatbot to promote a company. When Facebook made it possible to integrate bots with its Messenger feature, this method gained a lot of traction. Previously, a large number of Facebook Page Messengers went unused.

Customers would occasionally express queries or complaints, and even fewer would receive a response. Customer care inquiries won’t go unanswered with a chatbot marketing plan, and many can even assist with lead creation and sales.

What is Chatbot Marketing?

Chatbot marketing is an innovative approach of employing computer programs to automate interactions with prospects and drive revenue. It’s used to qualify and engage with leads round the clock regardless of whether or not the marketing & sales team are available online.

The purpose of bot marketing is to answer support questions and start conversations with website visitors as and when needed.

It can help businesses promote their products or services with targeted messaging to boost customer engagement and increase brand visibility.

Skills Chatbots

This is a single-function chatbot that does not require much contextual knowledge. It can simply follow a command to perform an action. This type requires powerful Natural Processing Language capabilities. Amazon’s Alexa is a great example of this type of chatbot.

Assistant bots are good at conversations and answering questions. They are also entertaining to keep the user’s attention. Such assistant bots include Apple’s Siri, that not only helps the user set an alarm or make a call, but also answers questions in an interesting way when it does not understand the request.

Provide support via familiar channels

Integrating chatbots on social messaging channels like Twitter Direct Messages, Instagram Direct Messages, WhatsApp and Messenger allows brands to connect with customers online in a quick way. Using these familiar channels also makes your brand more accessible to audiences who will never reach out via email or phone. Meet your audience where they are and use a chatbot to carry out your marketing strategy at scale.

There’s a huge difference between a bot answering “yes” or “no” questions and a bot that provides meaningful experiences.


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