Forbes reports that chatbots are killing customer service as we know it. While there may be some credence to the claims that the rise of robots inevitably spells disaster for some human jobs, the revolution is ultimately a good thing from a business perspective.
More importantly, thebenefits of chatbotsbring good news for consumers. In acustomer-centric world, anything that helps you improve the customer experience and foster greater brand trust and loyalty is a good thing.
A chatbot is a Medium of Learning
The most useful and sought after application of AI is the automated, intelligent tutoring system that provides a dedicated learning environment to study in and then analyze student’s responses and their patterns of interaction with the artificially intelligent learning content.
Likewise, Artificial intelligent chatbots can help teach students through a series of messages, just like a regular chat conversation, but made out of a lecture.
How Chatbot Works? What is the technology empowering Them?
Most of the chatbots are a kind of messaging interface where instead of humans answering to your messages bots are responding. basically they may look like another app. But the catch is that UI layer where you interact.
The conversation humans have with bots is powered by ML algorithms which breaks down your messages into human understandable natural languages using NLP techniques and responds to your queries similar to what you can expect from any human on the other side.
(I would present one use case form Haptik app which is one of the largest AI based conversational chatbot app from India.)
Improve response time for customer service queries
Slow, unreliable customer service is a profit-killer. One of the best ways to improve sales is to improve your response time. In our current age of instant communication, people expect faster response times.
By using chatbots to automate responses, you can help your customers feel seen, even if it’s just to say you’ll match them up with a representative as soon as possible. People who feel heard and respected are much more inclined to buy from your brand.
Tips to boost customer engagement using chatbots
- Personal touch to conversations- Chatbots are smart enough to analyze responses based on the customer details and history and thus, can give engage at a personal level and drive conversations.
- Real-time response – Your business can use bots to deliver fast, real-time responses to customers and avoid losing them to competitors.
- One-on-one responses – Customers expect immediate one-on-one responses and you can use a chatbot to meet that goal and enhance their experience with your brand.
Bots are quite advanced and also very effective at engaging customers with personalized messaging throughout their journey.