November 28

What are some examples of chatbots?


facebook messenger

At this point, Marvel’s cinematic universe seems to be expanding even faster than the boundaries of the observable universe itself, so I guess it was only a matter of time before Marvel turned to chatbots to further immerse fans in their favorite comic-book storylines in real life.

Although director James Gunn’s 2016 Guardians of the Galaxy Vol. 2 was pretty bad (even casting Kurt Russell couldn’t save it), Chris Pratt’s portrayal of space-pirate-turned-intergalactic-hero Star-Lord was spot on – and Marvel’s chatbot that lets comic-book geeks talk to Star-Lord himself is also pretty decent.

The 12 best chatbot examples of 2022

Are you thinking about adding chatbots to your business but not sure how you’ll use them? Then you’re in the right place. Below, we’ve highlighted 12 chatbot examples and how they can help with business needs.

If you’re wondering why you should incorporate chatbots into your business head here.

Why a chatbot for your company?

If you own a business, you can’t afford to ignore chatbots as they become an increasingly effective marketing tool.

Indeed, chatbots allow millions of people to interact with your brand without a human on the other side. Two of the biggest bot platforms are Facebook Messenger, which now has 900 million monthly active users, and KIK, which has surpassed 200 million. So your own chatbot could potentially reach over a billion users!

Chatbot Example: H&M’s Digital Stylist

H&M, the global clothing retailer understands that shoppers are becoming more style-conscious these days and don’t just buy clothes randomly.

They have different styles and outfits for different looks and occasions. To cater to this growing demand, H&M created an AI chatbot on Kik, a popular messaging app with 300 million users.

H&M chatbot asks users a series of questions to understand their tastes and preferences. To make the process more engaging, this AI chatbot also sends pictures of clothes to help users answer style questions. Furthermore, understanding that online shoppers are very active on social polls and discussions, the H&M chatbot has an option to browse pre-existing outfits and even vote on them.

Provide a personalized experience by segmenting traffic

Chatbots can segment inbound traffic by leading the conversation based on the customer’s needs. For example, if a customer asks about pricing packages, a chatbot could identify them as a warm lead and suggest that the user complete an order. Many chatbots complete orders directly in the chat, freeing the customer from going to the website on their own.

Removing those extra steps on the customer’s end reduces friction in their journey. The chatbot is a catalyst that speeds up the step from browse to buy. Since bots provide almost all of the necessary details about a service or product, they can hyper-personalize the chat experience.


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