How do you use chatbots for sales?

A well-devised chatbot marketing campaign is extremely helpful in engaging prospects browsing through your website or social media and converting them to marketing qualified leads (MQLs) or sales qualified leads (SQLs) at scale. And when conversational bots are leveraged, you can achieve all your digital marketing targets without increasing your headcount.

There are many chatbot business benefits you can think of when you plan artificial intelligence for marketing.

# Do not let language become a sales-barrier

As many as 58% of small businesses already have international customers. So it may be the case that your live chat support teams are talking to consumers in different countries, with different languages.

Chatbots can provide multi-lingual chat support by translating foreign languages ​​to your language in real-time. You no longer need to drop queries because of language gaps.

• Consider the customer journey – You need to target the lead qualification bots based on the stage of the customer journey or the specific page of the visitors to get better results.
• Have step-by-step questions – Make sure there is a multi-step form system in place with specific questions for each stage so that customers are served relevantly without making them confused.
• Prioritize the questions – Design the bot flow in a way that customers are asked the most critical questions first on a priority basis as this boosts engagement manifold.
• Place easy-to-click buttons – More leads can be qualified when the visitors are provided with easy-to-click buttons against questions as this makes the tasks easier for them.

Customers like the reservation system via chatbot as it’s fun and quite interactive to book appointments based on availability.

How Chatbots Increase Sales

1. 1. 24/7 Customer Engagement – ​​With chatbots, your business is always available. You can communicate with customers worldwide, offer products and complete sales processes without having on-site human sales agents.
   2. Omnichannel Communication – Chatbots make your brand more approachable to customers by operating on multiple digital platforms such as instant messaging apps, social media, SMS, online portals and more.
      
   3. Unified Customer Experience – Chatbots communicate with customers in the same tone and voice that suits your brand. Chatbots can offer products and services in a friendly way, enhance the customer experience and increase the chances of generating more sales.
   4. Chatbots break the language barrier – chatbots can conduct sales conversations in multiple languages, expanding your customer service boundaries. If you have bots, you don’t need a sales agent who can speak five languages, only one bot to engage more customers worldwide.
   5. Automation – Chatbots can answer FAQ questions, conduct customer satisfaction surveys and provide insights, later to be used for improving the sales process.

1. 24/7 Customer Engagement – ​​With chatbots, your business is always available. You can communicate with customers worldwide, offer products and complete sales processes without having on-site human sales agents.
2. Omnichannel Communication – Chatbots make your brand more approachable to customers by operating on multiple digital platforms such as instant messaging apps, social media, SMS, online portals and more.
   
3. Unified Customer Experience – Chatbots communicate with customers in the same tone and voice that suits your brand. Chatbots can offer products and services in a friendly way, enhance the customer experience and increase the chances of generating more sales.
4. Chatbots break the language barrier – chatbots can conduct sales conversations in multiple languages, expanding your customer service boundaries. If you have bots, you don’t need a sales agent who can speak five languages, only one bot to engage more customers worldwide.
5. Automation – Chatbots can answer FAQ questions, conduct customer satisfaction surveys and provide insights, later to be used for improving the sales process.

i. Pattern Matching

In this case, bots utilize pattern match to group the text and then deliver an appropriate response.

A bot is able to get the right answer in the related pattern.