November 27

How can marketers use chatbot?

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messenger chatbot

Chatbots can help automate marketing communication and ensure instant and timely responses to customers. By integrating conversational AI chatbots into marketing initiatives, your business can also seamlessly push customers through the sales funnel and drive conversions.

There are many ways to incorporate marketing bots into your customer outreach strategy and increase the value of your business.

Benefits of using chatbots for marketing

The beauty of chatbots is that they work constantly. They’ll keep your marketing engine running when your team members aren’t available and save them time when they’re hard at work. Here are the main aspects of digital marketing channels that chatbots can automate:

  • Engage and qualify leads. Use your marketing chatbots to show website visitors a simple prompt — like “Let us know if you have any questions” — or even a welcome video to open the door to conversation. Bots can then ask further questions to collect basic qualification information, such as email and company size. Use these details along with those collected from data enrichment tools to segment your users and personalize their next steps. For example, encourage a first-time visitor to sign up for your newsletter, but encourage returning visitors to book a demo.

How to use chatbot marketing to grow your business

By integrating popular messaging apps such as Telegram, Whatsapp and Facebook Messenger, chatbots can reach a wider audience potential buyers.

Statistics already show that more than 100,000 chatbots are used in Facebook Messenger. Brands use these chatbots to recommend products, collect customer information, take orders, and more.

Therefore, you cannot ignore social media chatbot marketing.

What to consider before incorporating a chatbot

The thing to consider is what your goal is when it comes to incorporating a chatbot.

Do you want to create a chatbot product? Or use it for recommendations? Maybe you’re looking to get more webinar registrations or encourage visitors to buy your product.

Chatbots for common queries:

Allow consumers or potential customers to ask common questions to your chatbot. Programming a bot with question and answer options is a great approach to providing information to your audience in a more interactive way. Customers will be more likely to choose your business over the competition if they have fun interacting with your chatbots.

A chatbot can be used for various marketing purposes. It can be used as a lead nurturing tool. Once someone voluntarily contacts your chatbot, you can continue to offer them helpful and informative messages in an attempt to persuade them to make a purchase or sign up for services. Because it’s a more direct, one-to-one kind of connection, it can be a powerful tool in your digital marketing arsenal, even more powerful than email marketing.


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