Replacing a traditional landing page with a chatbot is an excellent way of improving conversion rates. Unlike the conventional landing pages, when welcomed with a chat, your prospects will be better engaged with your business. They naturally trust your brand better and are more likely to convert too. Wondering how a chatbot can work as a landing page? The second your customers click your advertisement, they are directed to a chatbot which takes the interaction further. A PPC bot will increase your conversion rates by 2x-3x so that can finally say goodbye to the monotonous web forms. What’s more? You can also integrate Google Ads and Facebook Ads with hybrid chat.
A lead magnet is a free resource that you share with your customers to gather details like their email address. It could be anything from a white paper to an e-newsletter to even a blog. Lead magnets are known for increasing conversions and this can be very well implemented with the help of a chatbot. Using conversational marketing, the bot can seamlessly capture the email address of the user in exchange for a resource. The HC file download feature can come in handy here. Moreover, you can use the email or chatbot for adding the CTA as per your wish.
The features and benefits of chatbots for businesses
With the constant influence of AI in marketing, chatbots are now becoming a tool to enhance customer experience as well as transform the entire way in which brands and individuals interact on the digital and physical level.
Also, with the abilities to provide personalized responses, contextual chat interfaces, and smart virtual assistants, chatbots have significantly eliminated the need for dedicated human resources, thus saving money for the company.
Some of the most important areas where chatbots truly help organizations include accelerating their sales processes, building a more coherent and stronger email automation system, and providing robust and unparalleled customer support to their clients. With a correct chatbot implementation, B2B organizations can expect to not only increase their sales but also to improve their customers’ journey and retain them for a long period of time. Also, it is important to mention that chatbots have been qualified as tools for efficient lead generation as well since it provides an intuitive interaction platform for the users who wish to clear queries or initiate a business. Let’s dive into more of the benefits of chatbots for businesses.
What is a Lead Generation Chatbot?
Lead generation chatbots are tools that help you capture customer details and offer business information. These tools take a conversational approach to engaging customers and help drive conversions in the process. It allows you to offer support and website engagement 24×7.
Businesses use chatbots for sales as well, as it allows them to guide prospects through the sales funnel they have created. Businesses can expect to improve their sales funnel and improve customer retention with chatbots.
Understand the target audience better
Many businesses make the mistake of attempting to convert an audience they don’t have much understanding of.
Well, you should not tread that path ever as it’s paved with mistakes!
# Chatbots close sales in every language
As many as 58% of small businesses have international customers.
We are guessing large businesses cannot be far behind, but there is no official data available. So there is a high chance that consumers from not only different countries, but also with different languages are trying to get in touch with your business – in their own language.