November 28

Are chatbots AI or machine learning?


messenger chatbot

The more sophisticated chatbots use Artificial Intelligence (AI), Machine Learning (ML) and Natural Language Processing (NLP) systems. Read more about the future of the chatbot platform and AI chatbot.

Chatbots are becoming the machine-version of a virtual assistant. Google Assistant is a chatbot, and the Facebook chatbot uses Messenger chatbot as its chatbot platform. A non-assistant type of chatbot is used for entertainment, such as a jokebot, or for research to gather specific data. Another application is a socialbot that is used to promote a specific product, service, issue or candidate.

Advantages of ML/AI Chatbots

Chatbots may be a useful tool for gathering information about your target audience. They may interact with your target audience and collect data such as names, email addresses, and other details. By connecting the chatbot with the CRM, you’ll have quick access to this information.

While constantly interacting with consumers or leads, a chatbot may swiftly acquire and evaluate data. Whenever an old consumer returns to the site, chatbots quickly recall the previous discussion. AI chatbots can immediately understand all of these consumers’ likes and interests and effortlessly engage them until they reach their satisfaction.

In this way, AI chatbots make it simple to collect and analyze the data.

Why CX Is Important

The pandemic and the turbulent economy have dramatically influenced consumer behaviors and shopping preferences. Today’s customer looks beyond price to the experience delivered and service received when deciding where to spend their hard-earned dollars. In fact, research shows 79% of consumers say customer service is extremely important when choosing where to shop.

To meet and exceed customer expectations, brands must prioritize CX to inform insights and drive decisions that will grow their customer base and increase brand loyalty. As CX expert Blake Morgan states in her report, The Top 100 Most Customer-Centric Companies Of 2022, “Customers don’t want to go back to the way things were pre-pandemic. They expect companies to continue to personalize customer experiences, and meet customers where they are, whether that is at adigital doorstep or in aphygitalexperience.”

How Do AI Chatbots Understand Us?

Chatbots and AI are distinct elements, although they’re related.

As we already mentioned, chatbots need Artificial Intelligence to be able to communicate fluidly. But AI doesn’t only act on chatbots.

Stay in school, chatbots

With machine learning chatbots continuing to advance, we are entering an age of intelligent automated shopping assistants. Thanks to more intelligent chatbots integrated with our live chat channels, we can offer increasingly smart customer experiences.

So stay in school, chatbots. By the time you graduate, you’ll be all ready for a lucrative career in AI-assisted customer service.


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